Bruce is CEO of Alexa Capital. Throughout his career, he has advised on hundreds of capital markets and M&A transactions, including IPOs, follow-ons, convertible & debt, energy project financing, as well as corporate finance, including public and private M&A.
Before establishing Alexa Capital, Bruce was previously Global Head of Cleantech Investment Banking for Jefferies & Co. where he led the industry group operating across offices in Frankfurt, London, New York, San Francisco, Mumbai and Shanghai.
He was also a member of the board of Jefferies International. At Jefferies, he helped found and build the #1 global industry equities, research and investment banking platform in the new energy sector, with substantial activities financing renewable energy and circular economy businesses.
Prior to Jefferies & Co, Bruce was CEO of Broadview International, a technology-focused investment bank.
He is a Princeton University graduate with a BSc in Engineering.
This session will show solar and storage developers and asset owners how to make money in merchant markets. We will discuss a step-by-step guide as to what developers need to collect to get a merchant project financed, we will look at the kind of data you need to collect, how to model energy prices in the future, what you need to understand in a given market, the risk of the black swan and how financiers are dealing with merchant projects.