Bruce Huber

CEO
Alexa Capital
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Bruce is CEO of Alexa Capital. Throughout his career, he has advised on hundreds of capital markets and M&A transactions, including IPOs, follow-ons, convertible & debt, energy project financing, as well as corporate finance, including public and private M&A.

Before establishing Alexa Capital, Bruce was previously Global Head of Cleantech Investment Banking for Jefferies & Co. where he led the industry group operating across offices in Frankfurt, London, New York, San Francisco, Mumbai and Shanghai.

He was also a member of the board of Jefferies International. At Jefferies, he helped found and build the #1 global industry equities, research and investment banking platform in the new energy sector, with substantial activities financing renewable energy and circular economy businesses.

Prior to Jefferies & Co, Bruce was CEO of Broadview International, a technology-focused investment bank.

He is a Princeton University graduate with a BSc in Engineering.

3 Jun 2020, 13:00
 - 14:00 BST (UTC+01:00)
MAKING MONEY FROM THE MERCHANT MODEL
Panel Discussion

This session will show solar and storage developers and asset owners how to make money in merchant markets. We will discuss a step-by-step guide as to what developers need to collect to get a merchant project financed, we will look at the kind of data you need to collect, how to model energy prices in the future, what you need to understand in a given market, the risk of the black swan and how financiers are dealing with merchant projects.

  • Getting your pricing forecasting right – are you ready for millions of data sets?
  • Raising debt and equity without a PPA
  • Considerations for project design
  • Risk mitigation strategies